Are You an MLM Boxer Or MLM Cage Fighter? - Traditional Vs Internet Network Marketing

Mixed Martial Arts (MMA) is the fastest growing sport in the world right now.
It went from being referred to as 'human cockfighting' and getting banned from TV, to now being heralded as the next big thing in all of sports.

In stark contrast, boxing is suffering a slow but sure death.

The once dominant giant of the fight industry is quickly falling behind and taking a backseat to MMA.

The 'sweet science' is not so sweet anymore.

Boxing promoter Don King doesn't run the show in Vegas anymore, Ultimate Fighting Championship (UFC) president Dana White does.

The fight industry is changing and evolving.

To keep up, the fighters have been forced to evolve as well.

Today, it's not enough to be able to box. Throwing and blocking punches doesn't quite cut it anymore.

To be considered a fighter today, you need to know how to kickbox, and you also need to have a 'ground game' i.e. be versed in submissions.

This is quickly becoming the minimum requirement in the industry.

So, what does all this have to do with you or your network marketing business?

In one word: EVERYTHING.

Just like the fight industry, the MLM industry is evolving, and it's evolving just as fast, if not faster.

It's not enough to make a 100 name-list of your family and friends and invite them to your opportunity meeting anymore.

It's no longer cool to call up complete strangers on the phone, and tell them that you are looking for "serious, self-motivated individuals to partner with".

Do some network marketers still do this and make millions?

Sure, some do. Even in the fight industry, top class boxers still earn more than top class MMA fighters.

But this situation is changing, and everyone knows it.

The boxers know it, the MMA fighters know it, and the 'Industry' knows it.

In the very near future, MMA fighters will be earning much more than boxers.

Unfortunately, in network marketing, the industry as a whole still doesn't seem to get it.

Even some of the top earning network marketers don't seem to get it.

The majority of the training by MLM companies focuses on personal development and traditional, old - school prospecting tactics (boxing).

Don't get me wrong. Personal development and prospecting are skills that every network marketer must have.

What I mean is that these should not be the ONLY skills you have.

To compete in today's market, it's becoming increasingly necessary to be able to leverage the internet to build your business.

Just like boxers have to develop a ground game and learn to kick box just to be able to be respected as fighters, network marketers have to develop their internet marketing skills.

Just like the fight industry, where these skills are becoming the minimum requirement, internet marketing skills will soon become the minimum requirement for every network marker.

The battlefield is not a ring anymore. It's a CAGE.

It's also not just your typical cage, it's called THE OCTAGON.

That's right. No more cushy, colorful ropes. It's now a cold, hard steel cage.

Every network marketer will soon need to learn internet marketing, and learn it well, just to be able to survive and stay competitive.

So, having said that, are you an MLM Boxer or MLM Cage Fighter?

Just so you know, being an MLM Cage Fighter doesn't mean being cute and chanting "Web 2.0" and other "buzzwords" every single chance you get.

It means waking up every morning to practice and prepare for a cage fight.

It's not enough to read personal development books and listen to motivational CDs anymore. You need to read internet marketing books and courses.

Not only do you have to study these books and courses, you have to apply what you learn, as fast as you can.

You also need to have a mentor.

Just like an MMA fighter, you need to work on your boxing (personal development and phone/presentation skills), kickboxing (internet marketing skills) and ground/submission game (I have no idea what to put here, maybe Web 2.0?).

Don't get discouraged by the all the different aspects of internet marketing. Everyone starts from square one.

Take it one step at a time. Learn one skill, apply it as fast as you can, and move on to the next skill.

If you suck at writing copy, make videos while you learn how to write good copy.

If you have no clue how to make videos, work on another skill as you learn how to make them.

Or simply just outsource what you can't do well.

Buy marketing books and courses, and get coaching from internet marketing experts.

Never get stuck, and never stand still. Always be learning, improving, and EVOLVING.

Any average network marketer with good internet marketing skills will soon be able to dominate an excellent network marketer with poor internet marketing skills.

Any average professional MMA fighter will always stand a better chance of winning a street fight against a boxing champion.

Why? Because he has more weapons and options. He can stand up and box, he can throw kicks, and he can also take him down and submit him (my personal favorite). All the boxer can do is "box."

All it takes is one good leg kick from a lightweight MMA fighter to take down a heavyweight boxing champion, shatter his confidence, make him cry like a baby, and lose the fight.

Don't be one dimensional in your home based business, be multi - dimensional.

Are you an MLM Boxer or MLM Cage Fighter?



About the Author
Dan Ondiege is a college basketball player turned internet entrepreneur. He coaches, mentors, and trains home business owners on how to use the internet to build a successful business. For more tips and strategies on building a profitable home business, visit The Home Business Video Blog: http://www.HomeBusinessVlog.com